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SRS Group

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SRS Group retail brand ambassador speaking with a customer
IN-STORE ACQUISITION Point of sale.
Point of conversion.
In-store customer acquisition

Turning footfall into customers, in store.

Retail is our in-store channel: trained brand ambassadors and sales teams that work at the point of sale, engaging shoppers, explaining your product and closing the sale where the decision is made.

A shelf is passive. A knowledgeable person beside it turns browsers into buyers.

Talk to us about Retail
What it involves

The right people, in the stores that matter.

We recruit, train and manage retail teams for your brand, in the stores and locations that matter.

They know your product inside out, represent you to a professional standard, and convert interest into confirmed customers on the shop floor.

Performance is managed daily and reported transparently, so you know exactly what each store and each team is returning.

01

Recruit

Select people with the attitude, confidence and communication skills required for customer-facing retail.

02

Train

Product knowledge, compliance, brand standards, demonstrations and sales conversations.

03

Deploy

Place trained teams in the stores, concessions and locations with the strongest opportunity.

04

Manage

Run daily targets, performance reviews, coaching and quality monitoring on the shop floor.

05

Report

Measure confirmed customers, conversion and return by store, team and campaign.

How we deliver

From campaign brief to shop floor.

One accountable process covering recruitment, training, deployment, daily management and transparent reporting.

01

Understand the store opportunity.

Product, customer profile, store format, locations, targets and measures of success.

02

Build the retail team.

Recruit people suited to your brand, customer and point-of-sale environment.

03

Train on product and standards.

Product expertise, demonstrations, compliance, objection handling and professional conduct.

04

Deploy and manage daily.

Team briefings, store targets, coaching, quality control and performance management.

05

Measure every location.

Confirmed customers, acquisition cost and return by store, territory and team.

The benefits

The decision happens here. So should the conversation.

01

Conversion at the point of sale.

Reach customers at the exact moment they are comparing, considering and deciding what to buy.

02

Expert representation.

Trained ambassadors explain, reassure, demonstrate and upsell in a way passive displays cannot.

03

Measurable return per store.

Cost per acquisition applies here too, so you can see exactly what every location and retail team delivers.

04

Consistent brand standards.

The same training and quality discipline as every other channel, protecting your reputation on the shop floor.