Confirmed business customers.
Face-to-face sales, business to business.
B2B is our direct-to-business channel: trained field sales teams that meet decision-makers in person, door to door and by appointment, and turn them into customers.
A cold email gets deleted and a cold call gets screened. A professional in the room gets a conversation — and a conversation is what wins the sale.
Talk to us about B2BA dedicated team, built around your targets.
We build, train and manage a dedicated B2B sales team around your product and your targets.
That means territory planning, prospecting, appointment setting and face-to-face pitching, all handled by people who represent your brand full time and answer to us, not your payroll.
Every visit is planned, every result is logged, and you see exactly what your campaign is producing, per customer acquired.
Better access. Better conversations.
Reach the people who actually decide.
Face-to-face gets you in front of the owners and managers that email and paid advertising rarely reach.
Better conversations, better conversion.
Questions get answered on the spot, objections are handled in person and deals close faster.
A fixed cost per customer.
You pay per confirmed business acquired, not per hour, lead or click, so your acquisition cost is known up front.
Scale without hiring.
Add sales capacity in the markets you choose without recruiting, training or employing a single salesperson yourself.
The case for B2B face-to-face.
Independent industry research demonstrating the value of direct, seller-assisted business conversations.
A face-to-face request is 34 times more effective than the same request sent by email.
Harvard Business Review · 2017B2B buyers choosing a fully self-service purchase report higher purchase regret than buyers dealing with a salesperson.
Gartner · 2021Forty per cent of buyers will only commit to a new supplier once they have met the sales representative in person.
McKinsey & Company · 2022These figures are third-party industry research and are separate from SRS Group’s own campaign performance figures.
Products that sell better through conversation.
B2B suits any product or service sold to other businesses, especially where explanation, trust and direct access to the decision-maker add value.
Telecommunications
Connectivity, business mobile, broadband and communication services sold directly to SMEs.
Banking & financial services
Business accounts, card payment processing and financial products that benefit from professional explanation.
Automotive
Fleet services, business vehicle programmes and commercial offers presented directly to owners and managers.
If your customers are businesses and your product is easier to sell in person than on paper, this is the channel.
Ideal for.
Products and services sold to businesses.
From SMEs to larger organisations, especially where the offer benefits from explanation or consultation.
Brands that need direct access to decision-makers.
Reach owners, managers and business leaders that digital advertising and automated outreach often miss.
Companies scaling into new territories.
Add sales capacity and enter new markets without building an internal field sales team.