Experiential marketing that converts, not just entertains.
Events is our channel for high-footfall places: pop-ups, exhibitions, shopping centres, forecourts and venues where your customers already are.
Our brand ambassadors put your product in people’s hands, start the conversation and sign customers up on the spot, so your presence is measured in customers, not just footfall.
Talk to us about EventsMore than showing up. Built to convert.
We plan the presence, build and train the team, and run the activation from setup to sign-off.
That covers venue and pitch planning, branded stands and pop-ups, live demonstrations and, crucially, trained people who can turn interest into a confirmed customer rather than simply handing out leaflets.
You receive the same disciplined reporting as every other channel: results per event and per customer acquired.
From setup to sign-off.
One accountable process covering the planning, people, activation and reporting behind every event.
Plan the presence.
Select the right venue, pitch, audience, offer and activation format around your targets.
Build the team.
Recruit ambassadors suited to your product, venue and customer profile.
Train and prepare.
Product knowledge, demonstrations, compliance, messaging and customer conversations.
Run the activation.
Setup, daily management, live engagement and conversion on the ground.
Measure the result.
Report confirmed customers, event performance and acquisition cost clearly.
Attention becomes interaction. Interaction becomes action.
Warm audiences, high intent.
People at events are receptive and in the mood to engage, making it easier to start productive conversations and convert.
Product in hand.
Nothing sells like touching, trying, experiencing and asking questions about a product in person.
Brand experience and sales in one.
Build awareness while acquiring customers from the same activity, location and live interaction.
Flexible and fast.
Stand up a presence for a weekend, a launch or an entire season in the locations that matter.
The case for live experiences.
Independent research showing how live brand experiences influence purchasing and improve the relationship between consumers and brands.
Eighty-five per cent of consumers say they are likely to purchase after taking part in an event or experience.
EventTrack · 2018More than seven in ten consumers purchase the promoted product: 43% on the spot and another 30% within four weeks.
EventTrack · 2018More than ninety per cent of consumers report more positive feelings about a brand after attending its event.
EventTrack · 2018These figures are third-party industry research and are separate from SRS Group’s own campaign performance figures.
Products that benefit from being experienced.
Events suit brands where demonstration, conversation and direct customer interaction make the offer easier to understand and easier to buy.
Telecommunications
Convert shoppers through shopping-centre activations, pop-ups and high-footfall venues.
Automotive
Use forecourts, exhibitions and live activations to turn product interest into test drives and orders.
Banking & financial services
Explain products face-to-face, answer customer questions and build trust through direct conversations.
Consumer products
Put products in customers’ hands and combine demonstration, sampling and acquisition.
Ideal for.
Product launches and seasonal pushes.
Brands that gain from live demonstration.
Businesses wanting awareness and acquisition from the same activity.
If your product becomes easier to sell once someone has seen it, tried it and asked a question, Events is the channel.
More than footfall. Real customers.
Tell us what you’re launching, demonstrating or promoting and where your customers already gather. We’ll give you an honest view of the right event format and what acquisition could cost per confirmed customer.
Talk to us about Events ↗