Door-to-door sales, done properly.
Residential is our direct-to-consumer channel on the doorstep: trained, compliant teams that represent your brand to households, answer real questions in person and sign up customers who stay.
Done badly, doorstep selling damages a brand. Done our way, it is one of the most cost-effective ways to win loyal customers.
Talk to us about ResidentialEvery doorstep conversation planned and protected.
We recruit, train and manage residential field teams built around your product, your compliance requirements and your standards.
Territories are planned, teams are briefed daily, and quality is monitored in the field, so every conversation on a doorstep protects your reputation as well as your numbers.
You receive transparent reporting against confirmed customers, not activity.
Recruit
People selected for attitude, resilience and coachability.
Train
Product knowledge, communication, compliance and conduct.
Plan
Territories, team deployment, daily targets and briefings.
Monitor
Field quality, customer experience and campaign performance.
Report
Clear results based on confirmed customers acquired.
Real conversations. Customers who stay.
A real conversation at the point of decision.
A billboard cannot answer a question. A trained person on the doorstep can, helping customers make informed decisions with confidence.
Compliance and brand protection built in.
Zero tolerance for pressure selling and misrepresentation, measured and enforced so your brand is represented properly.
Cost per acquisition, not cost per knock.
You pay for confirmed customers only, giving you a clear and measurable acquisition cost.
National coverage through a growing network.
Reach households across multiple markets without recruiting or building teams city by city.
Your name on the doorstep. Our responsibility.
Residential acquisition only works when customers are treated properly. Quality and compliance are built into how teams are recruited, trained, managed and measured.
Product and compliance training
Representatives understand the offer, the rules and what they can and cannot say before entering the field.
Daily team briefings
Expectations, territories, priorities and customer standards are reinforced before each working day.
Field quality monitoring
Performance and conduct are reviewed in the field, not simply through end-of-month reporting.
Zero tolerance for pressure selling
Misrepresentation and pressure tactics are not accepted, protecting both the customer and your brand.
Every conversation should protect your reputation as carefully as it protects your acquisition numbers.
The case for the doorstep.
Independent research showing the continuing value of trust, direct selling and real human interaction.
Eighty-eight per cent of people trust recommendations from people they know more than any other advertising channel.
Nielsen · 2021Direct selling generates approximately £908 million in annual UK retail sales through around 320,000 direct sellers.
Direct Selling Association UK · 2024Fifty-nine per cent of consumers believe companies have lost touch with the human element by relying too heavily on technology.
PwC · 2018These figures are third-party industry research and are separate from SRS Group’s own campaign performance figures.
The doorstep, done properly.
Tell us what you’re selling, the households you need to reach and the markets you want to enter. We’ll give you an honest view on whether Residential is the right channel and what acquisition could cost per confirmed customer.
Talk to us about Residential ↗Mass-market products. Considered decisions.
Residential is powerful for consumer products and services with a broad audience, especially when a knowledgeable person can explain the offer and answer the doubts that stop customers signing up online.
Telecommunications
Home broadband, television, mobile and connected services explained directly to households.
Banking & financial services
Consumer accounts and financial products where trust and clear explanation support the decision.
Subscription services
Recurring consumer offers that benefit from questions being answered before the customer signs up.
Home improvement
Products and services for the home that require explanation, comparison or a considered decision.
Ideal for.
Consumer products and subscriptions with a mass-market audience.
Brands where reputation and doorstep compliance are critical.
Businesses wanting loyal, long-staying customers rather than quick churn.